Canary Wharf Residential

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Image of Canary Wharf Residential Sales and marketing strategy for Newfoundland,Placemaking / CX vision for Wood Wharf,CRM and journey best practice established

Challenge

As Canary Wharf Group expanded from commercial into residential development, new systems and operational structures were required. The client needed a CRM platform and supporting processes capable of managing the full customer journey from enquiry through to move-in.

Response

Conductor led a CRM scoping and implementation process, mapping customer journeys and defining data capture, automation and reporting requirements. Working with internal teams and external consultants, we supported Salesforce deployment and delivered structured training through workshops and guidance materials.

Impact

The project delivered a fully integrated CRM and operational framework for the new residential portfolio. Structured processes, automation and reporting improved transparency, strengthened team efficiency and enabled a more coordinated approach to managing the customer journey across sales and leasing.