4,100
homes in portfolio, grown from 1,000
HUB - Brand, CX and Place Marketing
Challenge
HUB was at an inflection point - a fast-growing urban developer with an ambitious pipeline, strong community values and a genuine commitment to resident experience, but without the in-house capability to bring that identity to life. They needed a partner who could think as much about the people living in their buildings as the buildings themselves.
Response
Conductor CX took space in HUB's office and became part of their team for four years - managing brand strategy, communications, website development and place marketing across schemes in Croydon, Maidenhead, Wembley, Royal Docks, Acton and Hayes. Community and resident thinking sat at the heart of every brief.
Impact
Conductor wrote the entry to win HUB 'Property Week Small Developer of the Year'. Their share of industry voice grew from 3% to 14% in a single year. HUB grew from 1,000 to 4,100 homes with an experience and community strategy built to scale alongside them.
14%
industry voice share, up from 3% in a single year
4
years embedded partnership
#1
HUB won Property Week Small Developer of the Year